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Dolls Like Me

Goodwin by Real KidzOnline multicultural toy superstore launched.

According to the US Census Bureau, currently 31% of America's children are children of colour, or non-white. That number will increase by 50% by the year 2020, yet the number of toy stores stocking ethnically sensitive products is as one parent put it, 'abysmal.'

UK stores don't fare any better and many parents have had to resort to searching online to find suitable toys and books for their children.

Dolls Like Me is a new online toy superstore that aims to end the frustration of parents looking for quality dolls andpuppets that resemble their ethnic and mixed-race children.

Gary-Robinson President of Dolls Like Me said, 'I grew up in a community and family where interracial families with biracialchildren were commonplace. When I saw that companies were starting to take notice and producing toys for this audience, I knew I was on the right track.' She concludes, 'One of my biggest sellers so far has been Goodwin, a mixed-race boy doll from Real-Kidz.'

Consumers will find a wide choice of African American, Asian, Biracial, Latino, and Native American dolls, puppets, and toys; stationery items, including Biracial and Latino greeting cards and African American, Latina, and Asian diva 'post-it' notes; urban-style American Girl doll clothing; quality doll furniture; custom multicultural doll quilts (which double as wall hangers); and self-esteem books for children of colour.

Click here to visit dollslikeme.com

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