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Color Blind Cards
New
company aims to fill the gap.
Whilst searching for a birthday card featuring a young boy
of Afro Caribbean descent with no luck, public relations consultants
Jessica Huie and AnnMarie Thomson realised there was a gap in the market
and decided to do something about it.
In May 2006 they launched Color Blind Cards, a range focused on highlighting
the beauty of people of Caribbean, African, Asian and mixed race descent.
A mixed-race mother herself Jessica is particularly passionate about
the project. 'When I was a child,' says Jessica, 'successful Mixed-race
models other than Sade and Mariah Carey, were few and far between.
Two decades later that has changed, but in 2006 I see absolutely no
reason that my daughter can’t walk into a high street store and
find an image on a card which she can relate to.
Unlike those that have tried to fill the gap before Color
Blind Cards are producing cards with pictures of children, individuals and families
in a variety of poses to create positively pleasing images. The team
worked with acclaimed photographer to the Queen, Nina Duncan using
Jessica’s seven-year-old daughter Monet and five year old niece
Indianna as models for the first collection.
The creative team are now busy working on a new collection and are
set to launch a whole range of designs on to the unsuspecting, unoriginal
card market, photographed everywhere from cosmopolitan London to rural
Jamaica and the dusty streets of Goa and including images of mixed-race
families, couples and individuals as well as Black and Asian images.
Click
here to visit Color Blind Cards:
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